Shane Smith Graphics

is the foundation of a successful branding strategy. A brand's visuals turn everything they touch into a tasteful advertisement. Companies, product lines, projects, teams, and individuals all benefit from having a brand.

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I work with clients to create visual identity systems that represent their brands.

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The keystone of those systems is a powerfully simple manifestation of the brand's core identity: a minimalist, scalable logo that looks as good on a business card as it does on a billboard. Other logo forms based upon it are developed as needed.

 

Guidelines for typography and color usage then provide a consistent visual experience across every business interaction.